Traxee, a social networking site for running women

Los Angeles, California (PRWEB) June 2, 2008 - Tuesday Creative, an interactive agency based in Los Angeles, announced the launch of the public beta of Traxee.com, a comprehensive social networking site addressing the needs and lifestyle of nearly 6 million women runners in the United States.

The site, conceived by veteran marketing and creative executives Beth Moore and Julie Running, offers a fun and secure space to connect with other women runners. In addition, Traxee.com contains essential tools to track members' fitness goals and offers growing content for women athletes on training, health and nutrition issues, and the latest in gear and apparel.

Moore was inspired to create Traxee after her own experience and perspective as a female runner. “In my early thirties, I was an out of shape chain smoker. I couldn’t even fathom running 10 yards, let alone a marathon. It was purely on a whim that I took a turn around the track at my husband’s gym one day…that was a lap that completely changed my life.”

"Traxee provides a unique space for women who live an active lifestyle", Moore continues. "For women, being physically strong, feeling capable and getting what we want out of our lives is interwoven with our sense of who we are as human beings. Being a successful athlete, regardless of whether you are training for a marathon, a 10K, or just working up to your first mile, is all about goal setting and achievement. Traxee community members support each other, provide invaluable training advice and share their experiences both on and off 'the track'."

According to American Sports Data (ASD) women's running has experienced a surge over the last 5 years and female runners now comprise nearly 50% of the running population in the United States. Nearly 6 million women are frequent runners, logging 100 or more days of running per year.

“When we created Traxee,” Running adds, “we realized there are lots of sports-related media out there for women. However, much of this media focuses on fashion, weight loss and other superfluous issues – we wanted to create a place for the women who take running seriously and recognize that fitness is a lifestyle. We look forward to growing Traxee.com based on the needs and desires of the community. Women runners are now a powerful force in athletics all across the world. It's an awesome privilege to be able to provide a space for women at all skill levels of the sport to share their experiences and support each other."

Founded in January, 2008, the Traxee mission is to join together, inspire and support women runners in all stages of the sport, from fitness running, to training, to competition. Traxee's distinctly female perspective on the athletic lifestyle reflects the essential balance between strength of body and strength of spirit. Through a fun, supportive environment of likeminded women, comprehensive content, expert advice, the latest product information & reviews and innovative interactive tools, Traxee community members can set, track, achieve and celebrate their goals "on the track" and in life.

Tags: Social Networking News, Traxee, women runners, American Sports Data

imeem Signs a Deal With Universal For Streaming Music.

Monday, December 10, 2007 – NEW YORK and SAN FRANCISCO – Universal Music Group (UMG) and imeem today announced an agreement that will provide the imeem community with on-demand, interactive streaming of Universal’s extensive digital music and video catalog. With this announcement, imeem is the first social networking company to offer full-length, streaming access to the entire music and video catalogs of all four major music companies on an advertising-supported basis.

Beginning today, imeem’s audience of over 19 million users can listen to and express themselves with music and video from UMG’s digital catalog, which includes many of the world's top-selling artists such as Kanye West, Amy Winehouse, Fall Out Boy, 50 Cent, Black Eyed Peas, The Pussycat Dolls, Gwen Stefani, The Killers, Snow Patrol, Maroon 5 and Nelly, among many others.

“Universal Music Group is committed to exploring new ways for consumers to discover and enjoy our artists’ music online,” stated Doug Morris, Chairman and Chief Executive Officer of UMG. “imeem has developed an innovative way to make our artists' music a central part of the social networking experience. More importantly, they’ve done so the right way -- by working with UMG to provide an exciting musical experience for consumers, while ensuring that our artists are fairly compensated for the use of their works.”

“This is a significant step forward for imeem and a defining moment for social networking and ad-supported music,” commented Dalton Caldwell, founder and CEO of imeem. “imeem has pioneered a way to bring fans, bands and brands together in a way that’s good for everyone. Our agreement with UMG will make imeem’s media-centric experience even more compelling and firmly establishes our position as the leading social media network.”

Today’s news is a milestone for imeem’s ad-supported social music and media model, which enables artists, labels, studios, and media companies to make their music and video freely available for interactive streaming to the imeem community and share in the advertising revenue. imeem’s ad-supported model also gives brands and businesses new ways to connect and interact with a highly-engaged audience of millions of consumers in the 24-and-under youth demographic. A number of the world’s largest brands and companies, including Apple, Nike, Microsoft, AT&T Wireless, Toyota Scion, T-Mobile and Puma, are currently working with imeem on advertising and brand sponsorships.

imeem now offers millions of songs and videos from all four major music companies and thousands of independent labels. imeem users can upload their favorite music, video and photos, search for and stream full-length audio and videos on-demand, and easily find new content through social discovery features. The imeem community can also express themselves with their favorite content by creating and sharing custom music and video playlists with friends and fans on imeem and on third-party sites across the Web.

Tags: Social Networking News, Social Networking, imeem, universal, Kanye West, Amy Winehouse, Fall Out Boy, 50 Cent, Black Eyed Peas, The Pussycat Dolls, Gwen Stefani, The Killers, Snow Patrol, Maroon 5