Is facebook Ad System Illegal?

Today a multitude of experts are telling us that facebook's advertising program, that Mark Zuckerberg equated to a revolution that ads you see on Facebook will be attached to the names and photos of your friends, the products that they like.
Well it seems that facebook will be adding stuff to your own profile in the background and create it's own Matrix that could be used help you aid you and make money off you. Could I say use you? But what ever it is, It may be illegal under a 100-year-old New York privacy law, according to NY Times Post. The statute says that “any person whose name, portrait, picture, or voice is used within this state for advertising purposes or for the purposes of trade without the written consent first obtained” can sue for damages. Moreover, such a use is also a criminal misdemeanor.
William McGeveran, a professor at the University of Minnesota Law School looks at it in a broader scope. I will let you go there and read it, but do not short sell your self.
Mark, change the system a bit, share the income with users, and most people will sign in if they something to gain.

Tags: Social Advertising, facebook, facebook ads