Keep Your Reputation Clean On The Net With "Reputation Management"

Google, I think in managing the people who come running to it to remove personally damaging or embarrassing information. Even though Google is not responsible for such data on it's servers on search farms, first place people write seems to be Google.
Always, Think three times before putting your personal information online.

But there are more things yoou could do if the horse has already left the barn. I think the following article is both valuable to everyone.
You can read it also on Webmaster Central Blog
Managing your reputation through search results