Getting Social - Leveraging New Media Tools in Marketing

Jigsaw and Duct Tape Marketing Join Together for Jigsaw’s Latest Webinar: “Getting Social - Leveraging New Media Tools in Marketing,” January 30 <

SAN MATEO, Calif.--(BUSINESS WIRE)--As part of its ongoing, free informational webinar series on best practices in data management, Jigsaw (www.jigsaw.com), the online directory of business contact and company information built by and for its global membership, presents “Getting Social - Leveraging New Media Tools in Marketing” on January 30, 2008 at 10:00 am PST. The webinar is available to individuals or companies already using Jigsaw as well as those interested in how Jigsaw improves marketing campaigns and response rates.

As social media technologies evolve, a business-critical need is emerging to tap into these resources for effective, low-cost methods to enhance marketing processes. In the latest Jigsaw webinar, award-winning blogger and veteran marketing coach John Jantsch of Duct Tape Marketing uncovers the benefits and proven techniques used to employ new media tools in sales and marketing campaigns. Jantsch will share his expertise on the use of blogs, podcasts, wikis and user-generated content, such as Jigsaw’s online directory of business contact data, to improve business best practices.

In this free webinar you’ll learn:

• How to use blogs and podcasts as tools to enhance your search results and create better content.
• Simple uses of RSS technology for research and content creation.
• Smart ways to involve your organization, customers and prospects in social networking.

To register for this free Jigsaw webinar visit:

(http://www.jigsaw.com/company_information/webinars.xhtml)

Jigsaw’s webinar series helps professionals get better business results by identifying common pitfalls in data processes and also techniques to enhance data management.

The next Jigsaw webinar, “New Years Resolution: Build Great Campaigns with Jigsaw,” will take place February 6, 2008 at 10:00 am PST.

tag: Getting Social, Duct Tape Marketing, Jigsaw, online directory, blogger, blogs, podcasts, wikis, RSS technology, social networking