Blogsphere is about to get measured

The blogging times inform us that Federated Media is getting together with Comscore networks to measure you and I (Independent authors) as the number of social networks and the authors have risen dramatically.
The Federated media is supporting independent website authors and audiences, by connecting them to marketers in an ongoing and robust conversation that feeds everyone involved, According to the FM website. And if you look at the About page, I am convinced as I know the chairman, John Battelle, from my alma mater University of California, Berkeley. So I did not have to look further. But if you want to confirm to yourself, just look at the list of authors.
Comscore networks is known to measure anything and everything in the digital age.
So the final product of this union should be an interesting. “We’re delighted to be working with comScore on this important measurement effort,” said John Battelle, chairman and publisher of Federated Media. “If anyone can provide the audience measurement services needed by the blogosphere, it’s comScore.”

Links;
Post that directed me to this news, Blogging times
Federated Media authors, or federations
Comscore Networks

Tags: Blogging, social networks, FM, Federated Media, blogsphere, UCB