Sunday, March 09, 2008

The Elephant in a Creative Designer's Living Room (Analytics), At SXSW 2008

If you did not make it to the SXSW 2008, this is a panel that you need to find out more about because it stand to give a wider picture of the field of Analytics and innovative creators.
SXSW 2008
Digital Pioneer Clement Mok Asks Thought Leaders from Sapient, Google and Modernista! to Explore Link between Analytics and Creative

AUSTIN, Texas--(BUSINESS WIRE)--Sapient Interactive, the marketing services group of Sapient (NASDAQ: SAPE), today announced it will sponsor an executive panel discussion at the South by Southwest Interactive Festival, a leading festival taking place March 7-11 in Austin, TX that targets Web technology innovators and digital creatives from across the globe. Moderated by digital pioneer Clement Mok, the panel will explore whether analytics help or hinder creative design.

The panelists, senior executives from Sapient Interactive, Google and advertising agency Modernista!, represent a range of views across the advertising and interactive marketing spectrum.

The interactive industry is in constant, rapid motion, spawning new ideas, technologies and techniques each and every day. Keeping up with these developments is a huge challenge for any member of this community, said Sapient Chief Creative Officer Gaston Legorburu, who will represent Sapient Interactive on the panel. We are looking forward to spicing up the dialog at this years SXSW Interactive Festival by challenging traditional assumptions around analytics. Hopefully, people walk away with a better understanding of the opportunities that exist, as well as some best practices.

Details on Sapient-Sponsored Panel


Analytics: The Elephant in a Creative Designer's Living Room

This panel discussion will focus on whether analytics drives or kills good creative. The four panelists, who come from very different backgrounds - analytics, design, software publishing, and interactive marketing - will deliver an engaging and multi-perspective debate on the topic.


Panel Moderator: Clement Mok, Consultant and Former Creative Director at Apple

Panelist: Gaston Legorburu, Chief Creative Officer at Sapient

Panelist: Gary Koepke, Co-Founder of Modernista!

Panelist: Jeffrey Veen, Design Manager at Google


Saturday, March 8, 2008, at 3:30 p.m.

Austin Convention Center - Room 5, Level 3

Sapient is also an official trade show exhibitor at SXSW Interactive; the companys booth location is #523 and #525 in the Austin Convention Center Upper Level/Grand Ballroom.

"Since 1994, SXSW Interactive has had an insider's view to the ever changing role of the Web, bringing to light the evolution of gaming, blogging, social networking, new media and beyond," said Hugh Forrest, SXSW Interactive Festival Director. Now in our 15th year, the incredible ride continues, as we are expecting our largest turnout yet of innovative, passionate and energetic cutting-edge geeks.

About SXSW Interactive Festival

Scheduled March 7-11 in Austin, Texas, the 2008 SXSW Interactive Festival provides practical how-to information as well as unparalleled career inspiration, bringing together some of emerging technologys most creative thinkers. The event features five days of keynote speeches, more than 120 panels, the SXSW Web Awards, the iF! Trade Show & Exhibition, the ScreenBurn Arcade, and dozens of exciting evening events. For more information on SXSW Interactive, see www.sxsw.com/interactive.

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