Sunday, December 09, 2007

WIDGNET™ Creates Ad and Revenue Streams With Social Networks

Advertising.com today announced the launch of its new WIDGNET™ services program, enabling developers of Facebook applications and similar tools to join the company’s massive ad network and earn advertising revenue from their creations.
Facebook applications and their equivalents on other social networking sites are often called ‘widgets’ or ‘gadgets.’ These mini-applications, which users embed into their personal pages, range from interactive games to stock quote generators to photo manipulation tools. More than 9,900 are currently available to Facebook users alone, representing 453,589,160 individual installs and approximately 600,000,000 page views daily.
By incorporating banner advertisements served by Advertising.com into the application format, the WIDGNET program will provide developers a lucrative and easy way monetize their creations. Advertisers, in turn, will have a continual stream of fresh, creative opportunities to target consumers in a social network environment.
Through the WIDGNET program, creators of these types of applications will gain access to Advertising.com’s vast advertiser base. Publishers range from independent developers to established companies such as RockYou, Scrabulous and Fotoflexer whose customizable widgets include photo slideshows, photo and image editing, glitter text, voicemail accessories and games.


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