Yahoo! will supply targeted banner advertising to Bebo after the embattled internet group secured its first tie-up with a social network site.Under the agreement, Yahoo! will also integrate its Yahoo! Answers service, which allows users to have queries answered by an online community, into the Bebo site.
It will also release a new desktop toolbar that allows users to monitor their Bebo profile when they are not on the site. The two groups said that advertisers would benefit from the combination of Bebo’s highly engaged audience, much of which is in the sought-after 13 to 24-year-old bracket, and Yahoo!’s ability to target consumers with advertising campaigns tailored to their internet habits.
Bebo has about 11 million users in the UK and Ireland, according to Comscore, the market researcher.
Joanna Shields, Bebo's international president, said that the group's partnership with Yahoo! — described as an exlusive "multiyear" deal — fitted into Bebo's aim of becoming a "social media" company.