Well this article reminded me of going camping a long time ago! ;) where a bunch of small kids tried to pee high as possible into the bushes!! But after reading a post on GigaOM you will realize that it is as serious as it could be despite the way the name of the game is pronounced! The actual name is HIPIHI, carrying deeper meaning than you and I would guess. "The name itself is in part a play on “pihi,” Chinese for “innocent child,” while the three i’s are meant to resemble the Chinese ideogram for society."
Since GigaOM's article is really thorough, I think it is better to guide you there, where you could spend some good Saturday free time!
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