Friday, June 22, 2007

Unfaithful Social Networking fans are changing Social networking arena!

Unfaithful Social Networking fans are changing Social networking arena!
According to a market research / survey conducted by Parks Associates' Web 2.0 & the New Net, People who frequent these social networks are Network(site)-hopping, widgets & links connecting, and cross-pollinating the entire social networking market.

Consumers are no longer just ‘consuming’ content online but creating, sharing, and organizing. Parks Associates analyzes this phenomenon, cutting through the hype and probing into the heart of the key questions it presents to the industry: Is there money to be made in the Web 2.0 space? How should established players react? Parks Associates delivers its latest consumer data on Web 2.0 trends which illustrate the current adoption and usage patterns.
These trends highlight a peculiar aspect of the market for social networking services. Nearly half of all social networkers regularly use more than one site; one in six use three or more. The result is an increasingly interlinked environment tied together by links, widgets, and the users themselves. “MySpace is a growing ecosystem and one that ironically now extends beyond MySpace itself,” said John Barrett, the lead author of the report.
Parks Associates surveyed a little over 400 social networking users, with a margin of error no better than 5 percent. As a result, the conclusion that one in six social networking users have profiles on three or more sites might be one in five—or as low as one in ten.

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