Monday, December 03, 2007

LiveJournal Acquired by SUP, Will It Become Six Apart

SAN FRANCISCO – December 3, 2007 – SUP, an international media company based in Moscow, today announced that it has acquired LiveJournal from Six Apart, Ltd. LiveJournal is one of the world's leading global online communities, with a monthly audience of more than 18m unique visitors in nearly every country in the world. Additionally, SUP today launched a new U.S. company, LiveJournal, Inc., based in San Francisco, which will manage and operate LiveJournal. More information on the acquisition is available at lj_2008.

This deal is the second agreement between SUP and Six Apart. In October 2006, SUP concluded a licensing agreement with Six Apart to support and develop the large Russian segment of LiveJournal, which now represents 28% of its monthly audience. In the past twelve months, SUP and Six Apart have worked in close collaboration to improve LiveJournal for Russian users during which time the community has almost doubled.

"Having gotten to know LiveJournal in Russia over the past year we see enor-mous potential in developing the business worldwide; it has already showed its durability in America. We believe this is a great opportunity," said Andrew Paulson, president of SUP.

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